Is My Website Mobile Friendly?

I’m still surprised at how many companies have websites that aren’t mobile friendly, especially given that over 50% of all Internet traffic now comes from mobile devices.  In addition, if your website is not mobile friendly, it will have a significant negative effect on your Google search rankings.  So with these 2 important facts now at our disposal, the question becomes “How do I know if my site is mobile friendly and if it isn’t, what do I do?”

Chances are if your website is older than 4 or 5 years then it’s probably not mobile friendly.

Step #1:  Use Google’s Mobile Friendly Test

Google has a very simple webpage to test mobile friendliness.  Access the page and then type in the URL of your website and 10 seconds later, you will get the report.  The important thing to keep in mind is that this only tests one page at a time so you have to put in each page of your site to test whether it is mobile friendly.  It also doesn’t tell you if the pages are showing up properly and readable, necessarily.  A good solution for that is to use a browser extension.  For example, for Chrome, you can install the “Mobile-Friendly Checker” extension. Glen Ellyn Web Mobile Friendly test

Step #2: Bring up the device on your phone or tablet

As a next step, bring your site up on as many mobile devices that you have and go through the site page by page and make sure that you can see every page and that the links and menus work.  It is very common for a homepage to be mobile friendly but on certain devices the menu doesn’t work or there is some other glitch in the text.

Step #3: Bring up your site using a mobile simulator or just resize your browser window

If you don’t have many device sizes to try from Step #2, you can see the same behavior by resizing your browser on your laptop/desktop and see what happens.  There are also browser add-ons that you can install that can simulate different screen resolutions for you.  Just go to the menu of your favorite browser and find ‘extensions’ or ‘add-ons’ and do a search for  mobile friendly test.

Once you’ve tested your site and determined that it is not mobile friendly, the best way to make your website mobile friendly is to use Responsive Web Design.  You can follow that link to understand the history and details, but the basic idea is that the website is designed in such a way that it automatically adapts to the size of the device that it is being displayed.  I will discuss this in more detail in the next blog post.

 

Why Glen Ellyn Web? Revenue Generation.

Technology and Marketing has come a long way over the past 25 years.  At that time, World Wide Web was just launching. Barely anyone knew what it was and very fewer still knew the extent of what it could become.  Now we have evolved to a point that if your company doesn’t have a web presence, your business isn’t taken seriously.  Your website has become the first thing perspective customers look at and is a key decision point when determining whether or not to engage with your company.  For this reason, it is important that your website be up-to-date and professional looking.

However, while a ‘good looking’ site is important, it should not be the driving factor when developing a new site or updating your old one.  Ultimately, your website should generate revenue for your company.  However, this is not necessarily easily attained. In order to do this, you need to understand:

  • Website design & graphicsGlen Ellyn Web development components
  • Technology – CMS and programming
  • Marketing branding and messaging
  • Search engine optimization
  • Content development
  • User interaction funnel and tracking
  • Media planning and PPC
  • Social Media
  • Reputation management and review tracking

That’s a heck of a lot for any one company to know.  And the list continues to grow every year – not kidding!

When deciding to launch Glen Ellyn Web, it occurred to me, “How are small and medium sized business owners going to be able to find the help that they need to accomplish this goal?”  Generally, the web companies that have these skillsets don’t want anything to do with the small business owner generally because they often need the most hand holding and don’t have the deep pockets of the bigger companies.  And the web companies that don’t have all of the necessary skillsets are often unreliable and lead the company down the wrong path to overcome their deficiencies.  They can get away with this because the small business owner usually does not know enough to ask the right questions.

This gets us to the core of our company:

Glen Ellyn Web helps drive more business via the web for the small and medium sized business owner with vast expertise in the necessary web disciplines.  

Our core values are:

  • Understand what our client really needs, develop a plan to get there and then deliver on that promise.  Don’t ever just blindly develop a website.
  • Strive for 100% client satisfaction.  Take the time to make sure our clients are happy.
  • Be honest. Be sincere. Be humble.  No one knows everything.  Admit it and find a solution that works for everyone.

Thank you for stopping by and please Contact Us if you would like to discuss our Web Development Service Offerings in more detail.